Wiley gets up to speed with the Social Media craze.

At Wiley we've been getting to grips with twitter, facebook and linkedin and think some of our latest releases are the perfect way to embark upon this new phenomenon.

 

Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm

To be published by Wiley on 2 April 2009

Twitter, the online micro-blog that allows users to broadcast their status to followers in 140 characters or less, moved into mainstream when Stephen Fry talked about the social media tool on Jonathan Ross' TV show in January. And reports on the terrorist attack in Mumbai and the US Airways landing in the Hudson River were only the latest in a series of events that were first dispersed in the media via Twitter users, bringing international attention to the barely three year-old site.

The Mac Hacker’s Handbook by Charles Miller & Dino Dai Zovi

Published by Wiley, March 09

The honeymoon is over.

Prepare yourself to thwart Mac attacks.

Where security is concerned, Macs have long led a charmed existence. No more. If you manage security for a network that includes OS X machines, this update on the strengths and weaknesses of Mac OS X is required reading.

Beginning with the core differences between Mac OS X and Windows or Linux, this book follows the steps an attacker would take. You will learn the tools needed to find vulnerabilities, the techniques used to exploit them, and the means by which attackers maintain control once they gain access. When you know how they get in, you'll know how to keep them out.

Throwing Sheep in the Boardroom eChapter

Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World by Matthew Fraser & Soumitra Dutta

ISBN 978-0-470-74014-9;  Hardback;  £15.99/€21.60

For more information, please follow this link

For a review copy, interview with the authors, or more material, please contact Caroline Baines, Publicity Manager, via the following form: MediaRequest

Security expert and author of the forthcoming Schneier on Security, Bruce Schneier will be in London and available for interviews 27th-29th October 2008

World-famous security expert, Bruce Schneier will be in London and available for interviews on 27th-29th October.

Schneier is an internationally renowned security technologist and Founder and Chief Security Technical Officer of British Telecom. An acclaimed author of 8 books on security, several of which are bestsellers, Schneier also has a forthcoming title Schneier on Security, which is publishing by Wiley in October 2008.

To arrange an interview with Bruce Schneier please contact Alicia Barker

For more information about Schneier on Security please click here.

Schneier on Security by Bruce Schneier

Publishing by Wiley, October 2008

From taking off shoes at the airport, to wrestling with “protective packaging”, to consenting to illegal wiretapping, citizens are doing more in the name of personal security than any time in history.  But, is it really making a difference?  Are people really safer?  Bruce Schneier, the most famous computer security expert in the world, unveils the reality behind current security practices in a collection of his most recent and important writings, SCHNEIER ON SECURITY.

This intense collection features some of the most insightful and informative strengths and weaknesses of security and the price people pay when security fails. Discussing the issues surrounding things such as airplanes, passports, voting machines, ID cards, cameras, passwords, Internet banking, sporting events, and computers, this book is a must-read for anyone who values security at any level, from business to technical to personal.

September Computing and Technology Newsletter

In this newsletter you will find details of our exciting forthcoming titles for Computing and Technology, all of which will be publishing in October and November. If you wish to order a review copy of any of the titles featured then please contact Alicia Barker via the following form: Media Request Form

Titles highlighted in this newsletter:

PORTABLE GENIUS LAUNCH!!!

• Final Cut Pro Portable Genius by GeniusDV

• iMac Portable Genius by Kate Binder & Guy Hart-Davis

• iPhone 3G Portable Genius by Paul McFedries & David Pabian

• MacBook Portable Genius by Brad Miser

• Mac OS X Leopard Portable Genius by Dwight Spivey

• Macs Portable Genius by Paul McFedries

And more to come throughout the year….!

Other key titles publishing in October and November:

• Computing for the Older and Wiser: Get Up and Running On Your Home PC by Adrian Arnold

• Desirable Future?: Consumer Electronics in Tomorrow's World by Jack Challoner

• Schneier on Security by Bruce Schneier

PLEASE READ ON TO LEARN MORE ABOUT OUR FORTHCOMING KEY TITLES…

Building Facebook Applications For Dummies® by Richard Wagner

Published by Wiley, June 2008

Build applications that take advantage of Facebook's News Feed and Wall.

With Facebook, social networking sites have grown up. Now they're an important marketing tool as well as being just plain fun. Building Facebook Applications For Dummies is a friendly book which helps you create applications to reach Facebook's huge audience, so you can introduce people to your product or service, network with other business professionals, or even just enlarge your list of friends.

Web Sites Do-It-Yourself For Dummies®

By Janine Warner

Published by Wiley, March 08

A hands-on guide that delivers the illustrated step-by-step directions that Web design newcomers need to create their first site...

Illustrated with hundreds of screen shots, including 16 pages in full color, Web Sites Do-Iy-Yourself For Dummies offers self-motivated do-it-yourselfers a structured, project-based approach to creating a basic Web site. Like the other books in the new Dummies Do-It-Yourself series, it provides readers with a detailed road map for getting the job done, with each chapter taking them one step closer toward the final goal. Readers move from setting priorities, establishing a budget, visualizing the site, registering a domain name, and choosing a Web hosting service to creating Web pages, editing images for the Web, adding multimedia, and testing and publishing the site.

iPhone VISUAL Quick Tips

By Kate Shoup

Published by Wiley January 08

iPhone Visual Quick Tips provides visual learners with useful and unexpected techniques essential to getting the most from their Apple iPhone. This easy to use, compact guide provides tips, secrets, and tricks to help readers save time and become more efficient with this latest portable device from Apple. Full-colour screen shots and numbered, step-by-step instructions break down big tasks into bite-sized modules that show readers how to save time and boost productivity. A handy smaller trim size makes it easy for readers to find essential information on the hottest tips and tricks for iPhone.