Wiley gets up to speed with the Social Media craze.

At Wiley we've been getting to grips with twitter, facebook and linkedin and think some of our latest releases are the perfect way to embark upon this new phenomenon.

 

New Books for the Senior Market from Wiley!

Following the success of Computers For Seniors For Dummies®, please find a round-up of Wiley’s new senior titles, also from the popular For Dummies® imprint.

If you would like to order a review copy of any of the books featured, please contact
Alicia Barker via the Media Request Form.

Titles featured:

• Using the Internet Safely For Seniors For Dummies by Nancy Muir & Linda Criddle
  
• Digital Photography For Seniors For Dummies by Mark Justice Hinton
  
• Macs For Seniors For Dummies by Mark L. Chambers

Heads-up! Publishing September 09...

• Using the Internet for the Older & Wiser: Get Up & Running Safely on the World Wide Web by UK author Adrian Arnold

Please read on for full information about each title....

Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm

To be published by Wiley on 2 April 2009

Twitter, the online micro-blog that allows users to broadcast their status to followers in 140 characters or less, moved into mainstream when Stephen Fry talked about the social media tool on Jonathan Ross' TV show in January. And reports on the terrorist attack in Mumbai and the US Airways landing in the Hudson River were only the latest in a series of events that were first dispersed in the media via Twitter users, bringing international attention to the barely three year-old site.

NEW PHOTOGRAPHY BOOKS FROM WILEY!

   

Hello and welcome to November’s round-up of new photography books from Wiley, featuring key titles publishing from November through to February, including the popular Digital Field Guides and For Dummies range. For a review copy of any of the books featured please get in touch with Alicia Barker via the following form: Media Request Form.

Please read on for information on our key forthcoming photography titles...

Throwing Sheep in the Boardroom video

Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World by Matthew Fraser & Soumitra Dutta

Throwing Sheep in the Boardroom eChapter

Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World by Matthew Fraser & Soumitra Dutta

ISBN 978-0-470-74014-9;  Hardback;  £15.99/€21.60

For more information, please follow this link

For a review copy, interview with the authors, or more material, please contact Caroline Baines, Publicity Manager, via the following form: MediaRequest

Throwing Sheep in the Boardroom: How Social Networking Will Transform Your Life, Work and World

By Matthew Fraser & Soumitra Dutta
To be published by Wiley, November 08

Social media, Web 2.0, online networking… whatever we call it, the ‘Facebook phenomenon’ is transforming the very fabric of society and commerce. Websites such as MySpace, YouTube, Wikipedia, Facebook and Bebo boast hundreds of millions of users worldwide. And to a whole generation, interacting on these sites is second nature.

Throwing Sheep in the Boardroom by Matthew Fraser & Soumitra Dutta is the first ‘general appeal’ book about the e-ruption that’s reshaping our lives: the Web 2.0 revolution. The book explores the powerful forces driving this seismic shift, reaching surprising and often unexpected conclusions about its long-term consequences.

Computing for the Older and Wiser by Adrian Arnold

To be published by Wiley, November 08

According to a recent report by media regulator Ofcom the traditional image of pensioners as technophobes is no longer true! The over-50s now make up a quarter of all Internet users in the UK.  AXA reports that four out of ten older people now spend an hour a day on their computer.

Computing for the Older and Wiser is a basic introduction for anyone in the 50+ age group using a computer for the first time. It is based on Adrian Arnold’s tutorial notes as a Computer Trainer at Age Concern, which he has used to teach ‘the older and wiser’ for the last seven years. No previous computing knowledge is assumed, and the text is written on a need-to-know basis, so that there is no unnecessary detail to deter the nervous beginner! It is written in a friendly manner, and avoids the use of acronyms and ‘computer-speak’.

Security expert and author of the forthcoming Schneier on Security, Bruce Schneier will be in London and available for interviews 27th-29th October 2008

World-famous security expert, Bruce Schneier will be in London and available for interviews on 27th-29th October.

Schneier is an internationally renowned security technologist and Founder and Chief Security Technical Officer of British Telecom. An acclaimed author of 8 books on security, several of which are bestsellers, Schneier also has a forthcoming title Schneier on Security, which is publishing by Wiley in October 2008.

To arrange an interview with Bruce Schneier please contact Alicia Barker

For more information about Schneier on Security please click here.

Schneier on Security by Bruce Schneier

Publishing by Wiley, October 2008

From taking off shoes at the airport, to wrestling with “protective packaging”, to consenting to illegal wiretapping, citizens are doing more in the name of personal security than any time in history.  But, is it really making a difference?  Are people really safer?  Bruce Schneier, the most famous computer security expert in the world, unveils the reality behind current security practices in a collection of his most recent and important writings, SCHNEIER ON SECURITY.

This intense collection features some of the most insightful and informative strengths and weaknesses of security and the price people pay when security fails. Discussing the issues surrounding things such as airplanes, passports, voting machines, ID cards, cameras, passwords, Internet banking, sporting events, and computers, this book is a must-read for anyone who values security at any level, from business to technical to personal.